Working on this project was a dream. We were tasked with rebranding ‘synchronized swimming’ as ‘Artistic Swimming’. The interest in synchronized swimming was on a steady decline and they wanted to breathe new life into the sport and peak the interest of upcoming athletes.

The goal here was to make it fun, make it cool and make viewers want to get involved. To achieve this, I worked closely with the branding team to ensure a cohesive brand message. I also mirrored the smooth fluid like movements of the swimmers to compliment the beauty of the sport. I also created the brand reveal for the USA Artistic Swimming logo with a few liquid accents to pull it all together.

Work Provided:
• Motion Graphics
• Video Editing
• Rotoscoping
• Backing music selection and editing
• Sound Design
• Design

Worck created at Mission